Doesn’t cotton use up a lot of water to produce?Updated 4 months ago

Where our fabrics are dyed, the water is recovered, cleaned and recirculated then used again. It is a closed loop system.

At the end, the water coming out of the filters and going back round to be reused again is crystal clear, literally clean enough to drink; which we show in this video.

Our organic cotton is grown in the North of India where monsoon rains provide the water needed to grow the crop. Plus every product we make is designed to come back to us when it’s worn out, and we make new products from the material we recover.

The process where we remake material is itself renewable - our products are remade again and again - and the recycling process does not require water.

You can learn more about how our products are made in our journey page.